Tag: USA

MAVI Jeans is the leading denim manufacturing company in Turkey. Jeans by Mavi are today sold in trading centers like Jenashalle. Kaufhof, Bloomingdales, Pekk & Cloppenberg, Buckle, Francobox, Vanity, Nordstrom , Houses of Fraiser, Engelhorn, Over the Rainbow, Dillards, Wet Steal, Olymp & Hades, Warehouse of London, Jeans Machines, Off the Wall, Caruso Caruso, E-Street Denim, Zweiflers, Boot Legger, Crash Zinser, Infinito, US Male, National Jeans , Smith Bros., Gerngross, Kult, Hangers, SMR Chalk Garden, Blow the Belt, Western Store , Just Jeans and Urban.

Turkish custom jeans brand Mavi Jeans was established by Saiat Akarlilar in 1991. However, the history of the brand begins in 1971, when the first textile company by Akarlilar was created in Istanbul. It was called Textile Guvena. In 1984 ERAK company was established, which focused on manufacture of jeans and denim for the world brands. And 1991 brings Mavi Jeans to the world markets together with a Perfect Fit strategy, according to which the customers were offered special style solutions and size systems, adapted to each concrete country. Besides a special conception which took into account Mediterranean origin of the brand was established. In 1993 Mavi Jeans begins its national campaign and in 1994 it starts to export jeans in European countries. Only in five years time Mavi Jeans manages to become the leading Turkish jeans brand and in 1996 it establishes its North American department in New York. The decision to export jeans abroad and start from the USA was groundbreaking. The new office also worked on the markets of Canada and Germany. And next year Mavi Jeans hit the markets of North Africa, Middle East and Eastern Europe. Also showrooms in Los Angeles and Vancouver were opened. A new advertising campaign with the slogan Its too much starts. By 1998 the company exports about 1 million pairs of custom tailored jeans all over the world. Even celebrities like Cher, Chelsea Clinton, Geri Halliwell and some of MTV moderators start to wear jeans manufactured by Mavi. In 1999 advertising campaign Weve gone too far starts and in 2000 denim creations by Mavi appear on the market of Great Britain. That year the company takes 128th place in the list of 500 best manufacturing companies in Turkey. 2001 brings the first fashion show in New York and opening of a new showroom in Dallas. The company rapidly spreads to the markets of Australia and Denmark and lands on the 77th place in the above mentioned list. At the CPD-X SITE fair in Germany in 2002 Mavi Jeans brand is in the focus of attention and President of Mavi North America Ersin Akarlilar occupies the 93rd place in the list of most influential people in the USA.

In Turkey the triumph of the brand is even more evident. According to polls carried out by Capital and Adekko magazines in 2003 among students of Turkish universities Mavi Jeans brand is second in popularity after Coca-Cola. Mavi also appears on the pages of Time magazine and American magazine Cosmogirl calls jeans manufactured by Mavi the sexiest jeans in the world. By the way, the second largest shop on Union Square in New York also belongs to Mavi Jeans brand. The opening of Mavi shops in Frankfurt, Berlin and Montreal follow.

Today the brand has a turnover of 250 millions dollars and its collections are sold in 50 countries. The surface of ERAK factories in Istanbul makes up 75.000 square meters and 11.000.000 pairs of custom tailored jeans are manufactured there every year.

Wrangler is one of the three most popular American jeans brands. And here is the story of how this brand was born.

It all stated in 1897 when a 20-year-old young man called S.S. Hudson came to a small textile town of Greensboro, North Carolina, to find a job. The first job offer Mr. Hudson managed to find was sewing buttons on a factory for 25 cents a day. And in seven years the factory went bankrupt. 1904 S.S. Hudson bought a couple of sewing machines, rented a room on the second floor of a grocery shop and registered his own company under the name of Hudson Overall Co.. The company turned out to be quite a success and 15 years after its establishment it opened the first jeans manufacturing factory. Railroad men liked Hudsons creations to such extent, that they even presented him with a bell, which in course of time became blue because of small particles of indigo color. S.S. Hudson was inspired and renamed his company, which was then called Blue Bell Overall Co.. 1926 he sold a successfully running company to a textile manufacture Big Ben for a hatful of money 585 thousand dollars.

Six years later the new owner of the company presented new overalls Super Big Ben Overalls, which would practically not shrink after washing. The overalls didnt lose their form and didnt become shorter, which caused a sensation in those days! It is not surprising that this event laid a foundation for modern standards of textile industry.

1943 the company bought another firm manufacturing overalls, Casey Jones together with the rights for a rarely used trademark Wrangler (which means rancher). The idea was to manufacture special cowboy trousers surpassing all competitors on the market. However, the conception was realized only in 1947, the official year of Wrangler jeans creation.

The breakthrough happened thanks to another textile innovation broken twill denim. Such texture provided balanced structure of the fabric, which from now on no longer intertwined around cowboys legs while wearing. Besides the new customized denim cloth turned out to be softer than traditional herringbone one. The jeans were designed by a famous cowboy tailor Rodeo Ben Ben Lichtenstein and were for the next two years advertised for by American rodeo celebrities like Jim Shoulders, Bill Pindermann and Frekless Brown. Three of them constantly appeared wearing 13MWZ jeans model by Wrangler, which happened to be the best advertising campaign ever and the most convincing argument for quality and originality.

Peculiarities of these jeans were dictated by their cowboy nature they were meant for those who ride a horse. Waist cut prevented a shirt from riding up and trouser legs were a bit longer than normal which prevented them from coming up as well. Triumphant progress of new trademark started. 1974 customized jeans by Wrangler were recognized as official clothes of Rodeo cowboys association in the USA.

However, the brand didnt want to limit itself with American market only. 1962 Blue Bell became the first American clothes company to open a denim factory in Europe. Wrangler jeans become here no less popular than in the USA: a year later Newsweek magazine calls European teenager a surprise in Wrangler cover.

In 1996 each fifth pair of jeans sold in the USA was manufactured by Wrangler. Today the brand exploits not only the cowboy theme, but also Western roots and tradition. Besides, nowadays the trademark manufactures a line of clothes for hunters and sportsmen called ProGear. A W letter embroidered on the back pockets has become to one of the most recognizable symbols in the world. In Europe the brand is represented in 22 countries. In the same way as before Wrangler embodies the spirit of explorers and pioneers, bright individuals, hardworking, free and self-confident the true values of Western civilization (see getwear.com customized jeans blog).